blue ocean strategy 4 actions framework example
Download this entirely editable and HD PowerPoint presentation on Four Actions Framework. Blue Ocean Strategy is a marketing theory in which a business enters a market that has little or no competition. Airbnb's survival story showing the use of inspired digital marketing strategies to rise to the top. Red Ocean vs. Blue Ocean Strategy Value Innovation Strategy Canvas Four Actions Framework ERRC Grid Six Paths Framework Pioneer Migrator Settler Map Three Tiers of Noncustomers Sequence of Creating a Blue Ocean Buyer Utility Map Price Corridor of the Mass Four Hurdles to Strategy Execution Tipping Point Leadership Fair Process The Blue Ocean Strategy represents the simultaneous pursuit of high product differentiation and low cost, thereby making competition irrelevant. In Europe for example, the blue economy represents roughly 5.4 million jobs and generates a gross added value of almost €500 billion a year. Motivate your organisation. Blue growth is the long term strategy to support sustainable growth in the marine and maritime sectors as a whole. Blue Ocean Strategy says there’s a different way. The Blue Economy a Framework for Sustainable Development The Blue Economy is a developing world initiative pioneered by SIDS but relevant to all coastal states and countries with an interest in waters beyond national jurisdiction. Seas and oceans are drivers for the European economy and have great potential for innovation and growth. Find new ideas and classic advice for global leaders from the world's best business and management experts. Rating: 80 % of 100. Published October 9, 2017 . Published October 9, 2017 Updated October 9, 2017 . Example of Porter's Five Forces. Components of the Blue Economy Type of Activity Ocean Service Industry Drivers of Growth Harvest of living resources Seafood Fisheries Food … Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD. Use our resources on marketing strategy to help you get the word out about your work. Special to The Globe and Mail . 4 Digital Marketing Strategies: An Airbnb Case Study. Gain a new framework for strategy design and implementation. For years gaming companies had focussed on making better and better machines, Nintendo focussed my making the Wii fun. Description: Blue Ocean Strategy can be applied across sectors or businesses.It is not limited to just one business. Download it once and read it on your Kindle device, PC, phones or tablets. After you define the three tiers of non customers, the idea is that you poll these noncustomers and find out what it would take to purchase your product or service. For the last ten years, Blue Ocean Strategy has challenged business leaders to explore uncontested marketplaces -- or what we call "blue oceans." Of course, only Apple knows their own true strategy, so we use this example as a means to show the 5 Ps in action. The idea that competitors are fighting in a red sea of blood while there is always a blue ocean of opportunity is very a powerful visual idea that most readers could feel as absolutely disruptive and inspiring. framework for sustainable development and the advancement of the Green Economy Concept. 5 Ps of Strategy Example. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. Click here to find out more 89 Downloads so far (4 Editable Slides) Qty. Blue-Ocean-Strategie, engl.Blue Ocean Strategy, ist eine Methode zur Entwicklung dauerhaft profitabler Geschäftsmodelle aus dem Bereich des strategischen Managements: Grundgedanke ist, dass nur durch die Entwicklung innovativer und neuer Märkte, welche der breiten Masse der Kunden bzw. Blue ocean strategy can be applied to any industry. As an example of Mintzberg’s 5 Ps of Strategy in action let’s examine the 5 Ps for Apple. As a new venture, it is still based firmly on the vision and values of its founder, Alix, and its elements all align. An Example of the McKinsey 7-S Framework in Action. Develop an actionable plan. 1. It is the maritime contribution to achieving the goals of the Europe 2020 strategy for smart, sustainable and inclusive growth. SB1295. It's about problems, trends and markets. Partnership for Oceans and the prominence given to oceans and seas in the UN five-year Action Agenda 2012-2016. Blue Ocean strategy is a framework which inspires to create a market for an innovative product or market where there is a less competition. The strategy focuses on moving away from an existing market and seaching for new markets. Definition: 'Blue Ocean Strategy is referred to a market for a product where there is no competition or very less competition.This strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure. Blue Ocean Strategy Tools: The Four Actions Framework and ERRC Grid . There are several examples of how Porter's Five Forces can be applied to various industries. Continue to expand the app ecosystem. Four Actions Framework. Some countries and regions have proposed strategic frameworks and action plans for developing the blue economy. Blue Ocean Strategy is an approach to business that doesn’t concern itself with the competition. Use features like bookmarks, note taking and highlighting while reading Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Nintendo created a blue ocean when it launched the Wii. The template is available in different color themes. You can then look at how to put your strategy into action once you've developed it, how to prioritize so that the most important things get done, and how to manage suppliers and partners effectively. Blue Ocean Strategy 4 Actions Framework PowerPoint Diagram. It sells into one market, and uses off-the-shelf IT and accounting systems. Reviews 1. The Blue Ocean Strategy Study Group (BOSSG) in P5. In pursuit of these goals, there are four points that all businesses must consider: As a potential entrepreneur, it's not about ideas. It’s all about defining and tapping into new markets rather than jumping into existing markets that are oversaturated. What is Blue Ocean Strategy? Blue Ocean Vs Red Ocean strategies (6 major differences) ''Red Bull Case study'' Published on June 2, 2016 June 2, 2016 • 94 Likes • 5 Comments Figure 3: Strategy Canvas (Example: Cirque du Soleil) ... With the aid of the Four Actions Framework (Figure 4) and the Eliminate-Reduce-Raise-Create Grid, a new value curve can be drawn within the Strategy Canvas that breaks away from the industry value curve thereby creating a blue ocean. The Blue Ocean Strategy as a method for developing sustainable profitable frameworks implies the fundamental idea of developing new innovational markets with a majority of new customers. Harvey Schachter. Tweet. Home | Corporate Strategy Blog | Blue Ocean Strategy Tools: The Four Actions Framework and ERRC Grid. Specifically, these new markets give a company a very high competitive advantage as well as low price/cost pressure. Details. EU’s Blue Growth Strategy and Blue Innovation Plan In 2012, the European Union proposed the “Blue Growth” strategy, specifying that Blue Growth will be the core of marine policies and stating clearly key development areas and specific measures for the future. Analysis performed on Airbnb.de specifically. Kim and Mauborgne, authors of Blue Ocean Strategy advocate the Blue Ocean Strategy, the framework can also be used to refine existing products.. Available For. Example of Blue Ocean Strategy. The action framework initially helps to define the as-is state foundation for building a blue ocean strategy. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth - Kindle edition by Kim, W. Chan, Mauborgne, Renee. The Four Actions Framework can be employed to alter the product in a given market. Blue Ocean Strategy comes with the promise of an absolute shift in how you will think about business and just delivers some new interesting frameworks to add to your toolkit. The strategy canvas is an analytical framework we developed in our research on blue ocean strategy, which can be used to express an organization’s three strategy propositions. Four Actions Framework In A Nutshell. Let's imagine that Whitehawk Electronics is a startup with five staff. W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute.They are the authors of Blue Ocean Strategy, which has sold over 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. Furthermore, the aim of adopting this strategy is to search for a business in which very few firms operate and where there is no pricing pressure. Download unlimited PowerPoint templates, charts and graphics for your presentations with our annual plan. Two Blue Ocean Strategy courses for MBA's are offered twice a year on both the Fontainebleau and Singapore campuses: The Blue Ocean Strategy Elective (BOSE) in P4. Put simply; the strategy involves getting out of a fiercely competitive, sat Also, available for Apple Keynote and Google Slides. The Blue Ocean Strategy seems to be a perfect solution for present companies to become sustainable successful. Learn how to engage your colleagues in a Blue Ocean Strategy process. A four-action framework for blue-ocean innovation . »Plan: To continue to consistently build the easiest to use and most intuitive consumer electronics.