malaysia blue ocean strategy

5 0 obj ��bV��1rx��]`P��>Lt��vѳ9o ��"��[g#��7�� % Blue Ocean Strategy is a theory explained in a 2005 book by W. Chan Kim and Renée Mauborgne, professors at INSEAD. Slides about blue ocean strategy. The sample paper on Air Asia Blue Ocean Strategy familiarizes the reader with the topic-related facts, theories and approaches. 2. In Malaysia, the Blue ocean strategy has also had success, with AirAsia being a great example. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.The curriculum is designed to give learners a broad and holistic view of business. x9?��q8S�3�d-��Ň�F\`�ɧ��2�]ምl|L ��X�ivAt��wfT��Ni_Ē��yIr��0��N��{S�PSc��"P��J��J�"�''��2�4!J��b��O&g�DaS�"K"�Ļ6��N��h�{hء�Cf�3�a�1��Q�b��9&*ҽ��[&�D4 B5��\��*|S5&�'d^�4"�V��Nj\��'6#�5&�&��H��$2�\�_3,��L�c=0�� 1��lEq�s{�!ٺ��b,�� *8 _bngE��5rb\�`��bnL��w4�2��c��c�v��4�nF� a�uq�؟ �d3��fy&�K~�\�1��֎��uB��C�4� .L��9��!�9Mwb/hSxWӯ�{��9VY+��(�~�hlZ��*�9�z�N��a"r��"6�2�df�X�N�*�Z�%%B�wD_X+�y�XӘ��D܃��E5Zޥi�i3�^׸"}� ECBۅ��ڗ&l�ءG� To illustrate how Blue Ocean Strategy can be used in a variety of industries, we’ll cover three very different industries – automobiles, computers, and movie theaters. NBOS diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian Kerajaan. The fundamental premise is that most companies fight competitors head-to-head in the same space, chasing the same customers with very similar products, creating a bloody-red ocean in their feeding frenzy. Acquire an in-depth understanding of Blue Ocean Strategy tools and concepts developed at INSEAD. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book. 2. (aY�t&AU0(m\Oso�飏`��%��x�L3FY�Zy�p��޷�g��U�o�c�#Iva��ܱ�.��!Dk�V�ڝ(ZL�B�ܩZ��Z�Nf�߇�P��df 34KqKX�[��6 ]�B�>�.��e��f�� [198901008177 (185479-U)]. �1��a:��V��r��V�|�2�#��)L��q�l��&Ҡ��M#A�ȌX�c��2V��ǂ,�I9�s��߻��17�dA�LR�7��`l�� 2��*;�g[�q��{�q!�� Z3G�!�� A��m�aj�ڦ��A�j�W��ɚ~K�'g�LH�cZ�`3-��f=��M��jTq-3��CS�E�2�h�?`%[��t�F��PԻ��t��u *��5��ؒ.��J UCSI Education Sdn. ate blue oceans. %PDF-1.4 :��]��7��CZ�ZK�J�!�R|�[��cOjJ٦�$�!�`��B�:��i��ƫ��}ΤS��k86��P`��@Lڑjk�f"�i >��6r��m�F�7��=s�2�c�� =Z+�'�X�d��[j ��h��4��a�Ql��.��x��ŉJ��N�Cއ͹�rÎ�$�h7��a��_6MӪ��D�`�:��sbwl�q��>E��8m��˿"]# ޥ�@O�'�� -��1��3��;]��[�q�V0 }�L�[��w��ٱ��_qL+��`�ڈ��I BLUE OCEAN SHIFT (NBOS) Malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. Blue ocean strategy, created by world-renowned professors Chan Kim and Renée Mauborgne, is a new way of thinking, a movement away from a competitive mindset. stream A path-breaking strategy known as Blue Ocean Strategy is a pacifist marketing scheme and is considered a strategic planning tool for assessing a business. %�쏢 Blue Ocean Strategy Malaysia. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. r�"4FS��{��M��`��R\O㣏��[t��y�&��ⓃΏ��- w�R�]5C�>�E�/�D8z��nsR��? The newly opened “5 star quality, 1 star price” hotel chain, Tune hotel, offers a one night stay for RM 9.99 (about $2). They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. +�p~�F��:��r��I�� It is all about devising and acquiring the uncontested market forum by spawning a new demand. Blue Ocean Strategy: Application in Universiti Sains Malaysia Library Blue Oceans recommend a new space in which market boundaries and industry structure are not given and can be reconstructed and it is a time for setting a new strategy before which all other strategies fall within the realm of the Red Ocean strategy (Figure 1). Need to get in touch with us? The Eleventh Malaysia Plan used Blue Ocean Strategy tools and frameworks to formulate high-impact, low-cost national strategies that are able to be rapidly executed. All rights reserved. Major ideas of Blue Ocean Strategy: focuses on differentiation & … Literature Review Most of the companies must have a strategy for competing in the markets in which they offer products or services. Motivate your organisation. Kelebihan dan Kekurangan Blue Ocean Strategy. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. Learn how to engage your colleagues in a Blue Ocean Strategy process. Minimum of five (5) years working experience in a relevant field. Bhd. Develop an actionable plan. The Blue Ocean Strategy; Case Study Analysis of its Implementation in 14 Different Agencies in Malaysia. }Ϥև�5$�g �E�Zn9��z�� yF Dr. Raj Kumar is the CEO of UCSI Consulting Group. In the 1890s, the horse and … Last but not least, the three governing rules of what makes a successful Blue Ocean Strategy lies in these: Pursuing a high-impact, low-cost and rapid execution, practicing humanness in all discussions and decision-making, and using Blue Ocean tools like the Strategy Canvas and ERRC grid. st john institution kl renew insurance motosikal online unit trust terbaik 2018 malaysia gazetted public holiday 2017 surat rasmi tuntutan bayaran waktu operasi klinik lppkn teks ucapan hari guru 2017 penyata pencen veteran atm. The advent and adaptation of the National Blue Ocean Strategy (NBOS) by the Royal Malaysia Police witness the metamorphosis from a state of skepticism and suspicion to acceptance, acknowledgement and appraisal of this noble strategic approach in policing. National Blue Ocean Strategy (NBOS) As Malaysia continues its ambitious journey towards becoming an advanced nation by 2020, the government has adopted Blue Ocean Strategy in its strategic planning and operations to deliver programs and services to the public that are high impact, low cost, and rapidly executed. It is relatively new and was only introduced in 2004, where its recommends looking at … The strategy canvas was used as a diagnostic and They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.This programme is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.Click here to view FAQs for the MBA (Blue Ocean Strategy). �0��n�v��s(�w{��Ӎ��9�um'9E��f-?6S�� ]p��ɾ�j7�5BzX�nL�� |��H�t��8��QK��4[�o2d�^��^��`��2^c�\s�3��WP�D��8��`��oh1��9/t�m��+�u��p7޸��q3��,3�H��-�Ny��ְӹ]��퓭��T.Y��au�h{A@?y��i��E��i�1�oԔ��7�cӌ*0�|SL�9㹈�).E2�]�-�N�;*_��e�W⨢�Nj��ޱ��J��Y�=at�u~�猁EX!�%d�²�_�tPL�a;�Tɛp� �e�]�|Ӭl�t��Fr�y�oz��u�B��W��ћ��r\�g1��V{.��"�4��{��3 �X�Y ��ޡ�H�{/��1,#�K��Z�)$!��8gW��G|�K�L�"��0��ߧZ��l�>!�'R|/>(�TP(fVx$��,�c��ɥG�5.# V��d��v�5�䞏8�hbX~�?� Based on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.”Companies should instead look for new market space and ways to reinvent the industry. To achieve this, the government has adopted blue ocean shift process. The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a signiﬁcant diﬀerence in the marketplace. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Malaysia Blue Ocean Strategy Institute Malaysia Blue Ocean Strategy Institute (MBOSI) is both an academic institute and a think tank/advisory firm that utilises the theoretical frameworks of blue ocean strategy to create powerful solutions that are high impact, low cost, and rapidly executed. We believe that there are many readers would like to know how this concept have been implemented in Malaysia. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.